BOUNCY RATE - WHAT IS IT?

Many of us have seen in the analytics about this term BOUNCY RATE.

If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated, what your industry’s average bounce rate is or even what factors affect your bounce rate? Inspired by common questions that we’ve heard, this infographic is meant to give you answers and some tips to help you improve your bounce rate.

WHY IT HAPPENS:-

Is there anything I can do to make users stay on my site???

• Maintain top rankings for branded terms.
• Provide relevant content
• Build a clear navigation path/menu
• Link to a glossary page that defines industry terms
• Place search function prominently
• Speedup pageload using Google Page Speed Plugin
• Get rid of pop-up ads
• Reduce external links(or have them in a new window)

Alternatively create a landing page tailored to each keyword so that your visitors can find what was promised in the search results